He and his company run successful cheer and dance competitions including King of the Bleachers Invitational, X-Treme Games Invitational, Best of the West Championships and several regional Cheerleading and Dance Competitions.
Over the last 35 years, Rey has choreographed more than 50 National and International Championship winning routines for High School, Collegiate, All-Star and International teams throughout the world. Many of these routines can be seen by clicking on the youtube links at www.usspiritleaders.com. He has been at Long Beach State for over 30 years and is currently the coach of the Cheer, Dance, and Mascot teams.
In addition to competitive choreography, Rey has worked with several professional teams including the Portland Trailblazers, Sacramento Kings, LA Clippers, St. Louis Rams, and was the coach/choreographer for the Los Angeles Rams Dancers and Stunt Squads.
Rey’s current interest is working with team’s and countries around the world teaching them how to choreograph and train competitive cheerleaders and dancers. He has spoken at conventions, seminars and taught choreography at events in Australia, Canada, Mexico, Chile, Guatemala, Japan, England, and Germany. Rey’s Choreography has been highlighted in half-time shows for the Japan Coca Cola Bowl, and NFL American Bowls in Japan, England, and Germany. Most recently he was the Head Choreographer for the reality show COP The 50 Best Cheerleaders and Dancers in Mexico.
"Commercially, Rey has choreographed many television specials including the Academy Awards, American Music Awards, MTV Awards, All-Sports All-Star Awards, and the Nickelodeon Kid's Choice Awards. He has worked with Paula Abdul on some of the productions mentioned above as well as video projects, her first tour, and has assisted her with pilot projects for TV. Rey was the Creative Consultant for Paula Abdul's MTV Rah!, Super Bowl Performance, and the most recent video "Dance Like There's No Tomorrow."
In addition to his passion for cheer and dance, Rey served as the Director of the Commercial Dance Department at the Orange County High School of the Arts for eight years. During his tenure he was responsible for writing, directing, and choreographing original musical productions. He is also on the Board of Directors the Community Action Team of Long Beach.
Rey finishes out his commitment to the world of cheer and dance as a designer. He has designed for many uniform companies such as Varsity, Cheerleader & Danz Team, Elite Uniform Company, and Team Mates. Rey created the concept of the Bodyliner and introduced many of the trendsetting ideas in cheer and dance design today. More recently, he has created his own apparel companies, Student Bodies and ReyzorWear.
Rey served on the USASF National Advisory Board and has been recognized as one of the 25 Most Influential People in Cheerleading and Dance. He has been recognized by several organizations as their Person of the Year and Hall of Fame Boards. Rey has also been featured and written articles for American Cheerleader, All-Star Cheer, Dance Spirit, Cheer Biz, and Cheer Coach & Advisor Magazines. American Cheerleader Magazine and the Hershey Company selected Rey to represent them in a National competition for teams across the country. First prize being a competition routine choreographed by Rey.
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